Visionary Leadership Topics

  • What is Vision and why Vision is a Necessary Ingredient of Leadership
  • Vision is a tool that organizations can use to answer the important questions about where it wants to go and to know when it has arrived. Many leaders have gone about the process of creating a vision statement, but have not used vision as a dynamic force in the organization for productivity, stakeholder satisfaction, and organizational sustainability.

  • Three-Step Visionary Leadership Process
  • Create the vision. Creating a vision of what the organization desires to happen now or in the future is central to being a visionary leader. The vision is a touchstone to be able to determine what to be aware of, and upon what to focus actions.

    Awareness - be on the lookout for opportunities. To be a visionary leader, hold the vision in your thoughts and be aware of what shows up around you to provide input about what action to take.

    Action is necessary to make your vision happen. Without action the best of dreams will never see the light of day. The most effective action originates from vision combined with awareness. When you take action based upon your vision and awareness, you have a clear way to make choices about how to allocate your time and energy, how to prioritize and solve problems, and what resources to obtain or use.

  • Examples of Organizational Visions
  • Apple (Steve Jobs) early 1980's vision: "To make this thing an appliance, to get this out there to as many people as possible."

  • Qualities of a Vision
    • Connected to the purpose of the organization
    • Inspires
    • Specific and clear
    • Challenging, but believable
    • Buy-in and ownership
    • Referred to often
    • Designated champion or champions


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