Visionary Leadership Topics

Examples of Organizational Visions

• Apple (Steve Jobs) early 1980's vision: "To make this thing an appliance, to get this out there to as many people as possible."


• Ford early 1900's vision: Democratize the automobile.


• Sony, 1950's vision: Become the company that most changes the worldwide image of Japanese products as being of poor quality.


• Boeing, 1950's vision: Become the dominant player in commercial aircraft, and bring the world into the jet age.